Updated ยท Booked & Bouncing
Short answer
When a party rental company switches booking software, the website needs new booking links or embeds, redirects from old product URLs, updated city and category pages, and a check of every button and form. Planning the website change with the software change keeps rankings and bookings from dropping.
Before you switch
- List every page on your current site that ranks in Google or gets traffic
- Export your product list, photos and descriptions
- Note every place your site links to booking: buttons, menus, emails, Google Business Profile
During the switch
- Point booking buttons to the new software's calendar, cart or embeds
- Set up 301 redirects from old product and category URLs to the new ones
- Style the new booking pages to match your site where the software allows it
- Update your Google Business Profile booking link
After launch
- Place a test booking on a phone
- Check Google Search Console for errors
- Watch inquiries for two weeks to make sure nothing broke
Switching soon? We rebuild sites around new booking software, with redirects handled for you.